The JudyMac Marketing Plan

It takes skill, extra special service, and attention to detail to differentiate your property from the hundreds of others on the market. I create a marketing plan for your home. This plan utilizes a wide range of proven marketing techniques for a timely sale. Please take the time to Compare my Detailed Marketing Plan with what you receive from other REALTORS®.

Market analysis

Prepare a marketing analysis of comparable properties sold in the past 6 months, along with current competitive properties on the market and together with you, the homeowner, determine the "right price" for your home.

Net proceeds

Review the net proceeds analysis for you the seller based on the "right price" for your home, along with alternatives.


Complete your listing paperwork and enter into the Memphis Board of REALTORS® Multiple Listing Service, exposing property to over 3,000 sales agents.


Enter your property into the listing section of my internet Web site, exposing your property to the World Wide Web.


With your permission, place a keybox on your home, making your property more convenient for other agents to show.

Yard sign

Have a "For Sale" sign installed and add a convenient brochure box in areas where allowed.

Fact sheet

Within 48 hours, initiate professionally done color fact sheets for display in your home, with detailed features, multiple pictures, & room sizes of your home, along with school & other locale information.

Other agents

Market your home to other top agents through flyers, phone calls, company "new listing" board, and office tour of your home


Market your home to neighbors through our exclusive "Now's Your Chance to Pick Your Neighbors" color cards.

Traditional Public Media

Market your home through traditional media including the JudyMac's All-Stars ad (always in the upper right corner of Crye-Leike's local newspaper ad), our color banner ad on the front page of major local sections of the newspaper Sunday editions, Crye-Leike's color HomesBuyers Guide, as well as Crye-Leike's exclusive Premier Homes Guide mailed monthly to over 25,000 high income households.

Leading Edge Public Media

82% of today's homebuyers say they went to the internet to look for their new home. To make sure our listings are seen, we invest in special feature and showcase listing placement on, the most viewed real estate website in the United States. These special ads include detailed information along with multiple pictures which can be quickly viewed by potential prospects for your home, and insure you maximum exposure.


To insure maximum marketing potential, should the need arise, provide a professional interior decorator to assist in "staging" your home for the "WOW" affect.

Market prep

Provide a "Marketing Preparation Guide" to help you maximize marketing efforts by improving the presentation of your home before showings.


Make all appointments for showing your home through Crye-Leike's exclusive seven day a week, 8 a.m. to 9 p.m. computerized appointment center.


Pre-qualify buyers, screen lookers, answer questions about your home, and show your home to potential buyers responding directly to our marketing efforts.


Provide you with a bi-weekly feedback report, detailing showings, along with agent and customer comments.

Current market

Keep you informed regularly of current market conditions, including comparable homes for sale and recent homes sold in your area. Provide you with prompt, courteous, honest, consistent, and reliable communication.


Be easily accessible to you through alpha-numeric pager, portable cellular telephone, home and office fax, twenty-four hour a day/seven day a week live answering service, home and office e-mail, and the Internet.


Provide licensed personal assistants to answer questions while I am serving other customers, attending real estate educational forums, etc.. Additionally, my assistants will help monitor all transactions from start to finish.


Either write or negotiate all purchase agreements to a satisfactory conclusion for the sale of your home.


Follow-up on all details, including monitoring mortgage application and approval, appraisal, title work, home inspections, closing date and closing papers, etc. on the way toward a smooth and successful closing and DELIVERY OF YOUR CHECK!